“Through a point by point analysis of the production process and associated estimates, EVP constantly delivers return to our bottom line even when we tied their hands”
Dave Brown | Director of Advertising | AT&TREAD MORE
On retainer with more than 50 advertisers, we positively impact costs and processes associated with the production of broadcast, video, digital, print and experiential.
We identify opportunities to reduce production expenditures without affecting the integrity of the creative or finished product.
Customized production procedures are created for each client based on proven EVP processes and corporation and procurement needs...
We assist in sourcing specialized vendors and securing negotiated rates. We draft proposals, vet vendors, and negotiate the lowest possible rates for all areas of production, without compromising schedules, or sacrificing quality.
Production billing is audited to ensure agreements made during negotiations are honored, that contractual requirements and client policies are met, and that jobs are billed on a timely basis.
We provide ongoing counsel to marketing managers on production issues through daily contact, customized training programs and seminars.
“EVP remains a critical partner to ensure we are spending our dollars wisely”
Cindy Rozier | AVP - Brand, Media, Adv., Sponsorships | Cricket WirelessREAD MORE
EVP provides valuable data on production trends through the use of DataLink™, a proprietary system unique to our company. Utilizing this system to capture spending from across the industry, EVP can provide accurate benchmarks and sophisticated analysis. DataLink™ enables EVP to provide:
Cost-per-spot and cost-per-production day to identify trends and opportunities
Day rates for key directors, photographers and production companies
Shoot location costs
Expenditures by medium, brand, product, division, and/or model
Savings analysis identified per initiative
“EVP has provided tremendous value, not only in identifying cost savings and efficiencies, but they have been a great resource and adviser in various ...”
Nancy Inouye | Advertising & Media Manager | ScionREAD MORE
EVP shares accumulated knowledge of more than 40 years of experience in the advertising production counseling market through seminars designed to demystify the production process and new technologies.
Here are some of the seminars EVP offers:
Music: How to get to the right piece of music.
New Trends: Green Production, Digital Production, Stereoscopic/3D, HD.
Talent: Celebrity Pros & Cons, Best Practices, Negotiation Tips, SAG Considerations.
Cost Drivers: Broadcast, Print, Photography, Digital.
Pre-Bid Meeting: Keeping costs out of the production bid.
Digital Production Boot Camp.
