“EVP has proven to be invaluable to our advertising production process as they have not only provided significant cost savings, but have earned ...”
Tim Chaney | Executive Director | Kia Motors AmericaREAD MORE
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1948
Ernst-Van Praag began as Van Praag Productions in 1948. After serving in World War II in the Office of War Information Film unit, Bill Van Praag transitioned from wartime filmmaking to television commercials.
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1950s
In the 1950s Van Praag Productions quickly became the largest independent television production company, creating a host of award-winning campaigns for the most important advertisers of their time.
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1960s
In the 1960s, commercial productions became more complex as advertisers wrote more visually intense spots with intricate effects, using large stages and casts to generate more significant viewer impact.
Van Praag Productions produced some of the biggest commercials of the day.
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1970s
Ad testing ruled the 1970s. Costs increased as test scores were based on immediate audio-visual impact. Commercials expanded to include song and dance, with multiple-vignette spots shot worldwide, creating havoc.
Major advertisers called on Bill Van Praag to help increase efficiency on advertising production, budgeting, and spending. He recruited John Ernst, Senior VP and Managing Supervisor at McCann-Erickson, and the two formed a consulting agency called Ernst-Van Praag, Inc., to provide both production and agency perspectives to select clients.
Headquartered in New York City, EVP secured its first clients: one of the largest airlines and a major pharmaceutical company. We’re proud to say those clients are still with us today.
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1980s
EVP expanded rapidly in the 1980s as new clients tapped our expertise. Our roster grew to cover clients in diverse industries: automotive, banking, beauty, clothing, film studios, fine watchmakers and more.
This growth prompted the opening of an Atlanta office and EVP doubled its workforce by recruiting consultants from agencies, production companies, and marketing firms.
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1990s
Due to advertisers' increased desire to be fiscally responsible for their production dollars, EVP saw continued growth through the 1990s:
• EVP added print production review to its service offering.
• EVP’s client roster grew to over 20 clients.
• EVP’s annual production review topped $50 million.
• EVP moved its corporate headquarters to Boca Raton FL.
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2000s
EVP’s client roster grew to more than 35 national and international advertisers.
EVP bolstered its service offerings by hiring a team of dedicated digital consultants located in Los Angeles and Detroit.
Satellite offices were opened in Boston, Baltimore, Chicago, Dallas, Detroit, Houston, Los Angeles, Portland, and Seattle to meet growing client needs.
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Today
Today, EVP has grown into a full-service production-counseling firm that leads the industry. Under the guidance of Matthew Van Praag, we partner with more than 100 national advertising agencies to review $950 million in expenditures. Areas of expertise include:
• Live Action and Animation
• Industrial and Video
• Still Image Asset Development (photography, stock, CGI imagery)
• Print (print ads, outdoor, POP, etc.)
• Digital and Social Media
• Collateral and Trade Show
• Direct Mail and Promotions
• Social Marketing and Events
• Relationship Marketing
