"Through a point by point analysis of the production process and associated estimates, EVP constantly delivers return to our bottom line even when we tied their hands."

Dave Brown | Director of Advertising | ATREAD MORE

 
 

Ernst-Van Praag, Inc. (EVP) created the first production cost consulting agency more than 40 years ago. Today, we lead the industry, providing advertisers with solutions to meet their production goals and financial objectives.

Blending fiscal accountability with marketing and production initiatives is a challenge for advertisers. Through our holistic approach we align strategy, people and cost control processes to address these challenges.

Our clients get their approved creative produced at the best possible value, maximizing their advertising dollar.

 

"EVP has done an excellent job of creating complete transparency between our marketing teams, agencies, and outside third party providers.”

Ronald Jensen
Esq.Director, Financial Synergies
Toyota Motor Sales, USA, Inc.
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Our core philosophy remains unchanged from the day our doors opened in 1970.

Transparency: Transparency and accountability promote healthy, sustainable relationships between advertisers and their advertising agencies and vendors.

Responsibility: We take responsibility for our production-related counsel and invest in our clients' success—rejecting the view of a consultant as a detached outsider.

Partnership: We cultivate positive relationships with our agency partners to deliver the most effective production for the best value.

 
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1948

Ernst-Van Praag began as Van Praag Productions in 1948. After serving in World War II in the Office of War Information Film unit, Bill Van Praag transitioned from wartime filmmaking to television commercials.

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1950s

In the 1950s Van Praag Productions quickly became the largest independent television production company, creating a host of award-winning campaigns for the most important advertisers of their time.

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1960s

In the 1960s, commercial productions became more complex as advertisers wrote more visually intense spots with intricate effects, using large stages and casts to generate more significant viewer impact.  

Van Praag Productions produced some of the biggest commercials of the day.

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1970s

Ad testing ruled the 1970s. Costs increased as test scores were based on immediate audio-visual impact. Commercials expanded to include song and dance, with multiple-vignette spots shot worldwide, creating havoc.

Major advertisers called on Bill Van Praag to help increase efficiency on advertising production, budgeting, and spending. He recruited John Ernst, Senior VP and Managing Supervisor at McCann-Erickson, and the two formed a consulting agency called Ernst-Van Praag, Inc., to provide both production and agency perspectives to select clients.

Headquartered in New York City, EVP secured its first clients: one of the largest airlines and a major pharmaceutical company. We’re proud to say those clients are still with us today.

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1980s

EVP expanded rapidly in the 1980s as new clients tapped our expertise. Our roster grew to cover clients in diverse industries: automotive, banking, beauty, clothing, film studios, fine watchmakers and more.  

This growth prompted the opening of an Atlanta office and EVP doubled its workforce by recruiting consultants from agencies, production companies, and marketing firms.

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1990s

Due to advertisers' increased desire to be fiscally responsible for their production dollars, EVP saw continued growth through the 1990s:

  • EVP added print production review to its service offering.
  • EVP’s client roster grew to over 20 clients.
  • EVP’s annual production review topped $50 million.
  • EVP moved its corporate headquarters to Boca Raton FL.
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2000s

EVP’s client roster grew to more than 35 national and international advertisers.

EVP bolstered its service offerings by hiring a team of dedicated digital consultants located in Los Angeles and Detroit.

Satellite offices were opened in Boston, Baltimore, Chicago, Dallas, Detroit, Houston, Los Angeles, Portland, and Seattle to meet growing client needs.

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Today

Today, EVP has grown into a full-service production-counseling firm that leads the industry. Under the guidance of Matthew Van Praag, we partner with more than 80 national advertising agencies to review $680 million in expenditures from over 14,000 estimates. Areas of expertise include:

• Live Action and Animation

• Industrial and Video

• Still Image Asset Development (photography, stock, CGI imagery)

• Print (print ads, outdoor, POP, etc.)

• Digital and Social Media

• Collateral and Trade Show

• Direct Mail and Promotions

• Social Marketing and Events

• Relationship Marketing

 
 
Headquarters in Boca Raton, Florida, EVP staffs over 45 full-time production consultants and data analysts in a network of fully integrated satellite offices.

CORPORATE OFFICE

433 Plaza Real

Suite 275

Boca Raton, FL 33432

MAP IT

T: 561.447.0557

ATLANTA

2987 Clairmont Road

Suite 230

Atlanta, GA 30329

MAP IT

T: 404.237.7989

 

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